Who is Blimpie™? A Look at the History of America’s Sub Shop®
November 5, 2019
We know that there are many sandwich franchise opportunities to choose from in today’s marketplace, so if you’re thinking of breaking into the business you have lots of options.¹ Blimpie stands out from the rest for many reasons, one of the strongest being our rich history. We’ve been in business since 1964 and have created a legacy of great food and happy customers. Here’s a quick look at our history and how we operate today.
A Small Business with a Big Value Proposition
In 1964, three Jersey City teenagers had a plan to go into business for themselves. The hoagie was a popular staple in their area, and they believed they could elevate this regional classic with larger portion sizes and the freshest ingredients. They decided to name their sandwiches after blimps rather than the typical submarine because of their large sizes that more closely resembled a football.
And so Blimpie was born! Just like miniskirts and the British invasion, our sandwiches quickly became a nationwide trend. People loved that they could stop into any one of our shops for a great sandwich at a fantastic value, and that love has propelled us into our current position as a leading franchise in 2019. We’ve always managed to stay competitive because we pay attention to consumer trends and we make it as simple as possible for our franchisees to open and operate their own Blimpie franchise. As we move into 2020, we’re excited to continue building our legacy by bringing qualified new investors into our brand.
A Standout Among Sandwich Franchise Opportunities
Blimpie doesn’t just stand out as a beloved brand to our guests, we also stand out to prospective investors. We’re a part of Kahala Brands™, an industry leading franchisor that with numerous time-tested quick service restaurant brands. Our combined experience has allowed us to develop a comprehensive training program that truly helps franchisees learn the ropes of running a Blimpie franchise – even if they have no restaurant experience!
Of course, our top-notch training program is just one of the many benefits of becoming a Blimpie franchisee. For independent restaurant owners, the process of opening a new location can be daunting and time-consuming. While opening a Blimpie franchise certainly requires hard work, our franchisees often find that our support greatly simplifies the process. We work with our franchisees as they get their new restaurants up and running, from finding the right location to developing a marketing campaign to drive customers to their grand opening. Because we’ve been in business for over 50 years, we’ve learned a thing or two about how to manage expenses in the pre-opening stages and once the doors have opened. If you’re interested in opening your own sandwich franchise, partnering with an experienced franchisor like Blimpie comes with many perks.
Want to learn more about how Blimpie stands out from other sandwich franchise opportunities? Contact us today to learn more!
“Industry Market Research, Reports, and Statistics.” IBISWorld, May 2019. https://www.ibisworld.com/united-states/market-research-reports/sandwich-sub-store-franchises-industry/.