At Blimpie, we know that business ownership isn’t just for people with years of entrepreneurial experience. In the past, that might have been the case. But today, the franchise world has changed all of that, and sub shop franchises like Blimpie™ are making business ownership a reality for more people every day. We do so by helping our franchisees throughout the process, from application to store build-out, and with ongoing support when their store is open. Read on to find out more about the ways we’re there for franchisees of all stripes!
The Benefits of Regular Contact
Our sub shop franchise opportunities are the perfect marriage of independent ownership and constructive corporate franchisor support. Each owner’s journey to our opportunity is unique, but each of them can count on a comprehensive level of support to help set them up for success. They’ll enjoy access to our team of qualified sub shop franchise professionals who provide regular feedback and guidance to best position them for growth. This support, combined with our time-tested business model, takes a lot of the guesswork out of running a restaurant and allows our franchisees to focus on other important aspects of doing business.
Identifying a Location
One of the most important steps in building a business is finding the right location. The ideal Blimpie location provides the best opportunity to build consumer awareness, encourages consistent foot-traffic, and contributes to guest retention. Owners want their Blimpie restaurant to be the go-to sub shop destination in their community, and the right location can make that happen. The good news is, Blimpie will help new owners find that ideal spot. Over the years, our real estate team has assisted countless owners as they open sub shop franchises in locations that check all our brand criteria boxes. Visible signage, a dense population, parking availability — are all taken into account when helping our owners find the perfect Blimpie sub shop franchise location.
Marketing, and Research & Development Helps Our Restaurants Remain Competitive
Owning a sub shop franchise is an incredible opportunity, but the industry is competitive. That’s why continuous industry research is an essential aspect of our ongoing Blimpie sub shop franchise support. We’re always looking for new and effective ways to develop our market our locations¹. Blimpie franchisees can also look forward to the benefits of our marketing assistance to help them remain competitive. Our team is always working on new ways to get the word out about our brand, and regularly updating our menus with innovative new products to satisfy our customer’s changing taste buds. Blimpie has been in business since 1964, and our Marketing and Research & Development teams are experts at combining our established brand name with our up-to-the-minute industry knowledge to keep our franchisees one step ahead.
Would you like to get to know more about Blimpie, our training programs, or more about our sub shop franchise investment? Please feel free to contact us today!
1 Mansoor, Hassan. “Why Is Marketing Important? 9 Reasons Why You Really Do Need It.” Business 2 Community. Accessed January 20, 2020. https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221.