At Blimpie™, we know our delicious, high-quality menu items appeal to a wide range of consumers, young and old alike. We’ve been serving our guests since 1964, and in that time, we’ve seen food fads come and go — but one thing we know for sure: goodness and freshness never go out of style! When you open your sandwich shop franchise with us, you’ll quickly realize that the initial investment costs come with important benefits, including marketing guidance that will help you get the word out. Let’s take a look at three types of customer who you’ll be appealing to and who will love the Blimpie difference.
Health-Conscious Guests
These days, more Americans are paying closer attention to their health, and making lifestyle changes to reflect that, including watching what they eat1. For many of those consumers, a Blimpie sandwich shop franchise fits into those decisions. Our health-conscious guests come to us because they know they can count on fresh, high-quality ingredients that won’t have them compromising on their promise to eat better. They can choose from our signature subs and hoagies made with fresh breads, meats, and cheeses, or our salads and wraps that feature wholesome, nutritious, and delicious veggies and other ingredients to satisfy their hunger. But whatever menu item they decide on, they can do so feeling confident that they’ll be sticking to their goal of taking good care of themselves by making better food choices.
On-the-Go Guests
It’s no secret that most of us are pretty busy — with work, with family, and with our communities. It often leaves us little time to eat well, even though we know we should. But, our on-the-go guests can rest assured that even though the Blimpie sandwich shop franchise is a quick-service restaurant, we’re not your average fast-food outlet. You won’t see our food under heat lamps and you won’t be kept in the dark about how your food is prepared — in fact, quite the opposite! Our guests can watch their sandwiches being made-to-order right in front of their eyes, quickly and deliciously. Furthermore, all our menu items can be customized to meet their unique dietary wants or needs. Busy patrons appreciate these differences.
Budget-Conscious Families
Who doesn’t like saving a little money? Many of our guests love eating at Blimpie because they know they can do so nutritiously, deliciously, and affordably. Our tasty menu items feature wholesome and fresh ingredients that won’t cost an arm and a leg to enjoy. For a family on a budget, or an individual who is saving up for something special, a Blimpie sandwich shop franchise just might become their go-to stop for a great meal at a great price.
These are just a few of the kinds of consumer we cater to and appreciate, and when you join the Blimpie franchise family, you’ll probably be able to count them as your guests, too. Your restaurant will become a beloved part of your community as you serve its members the subs and hoagies, and the salads and wraps that make up our signature Blimpie menu.
To find out more about the Blimpie franchise fee and other important information, get in touch with us today!
External References
1“Americans Are Slowly Getting Better at Eating Healthy, According to New Research.” Men’s Health. September 29, 2019. https://www.menshealth.com/nutrition/a29288758/american-diet-2019-health-nutrition-sugar-grain-report/
