At Blimpie, we know that business ownership isn’t just for people with years of entrepreneurial experience.  In the past, that might have been the case. But today, the franchise world has changed all of that, and sub shop franchises like Blimpie™ are making business ownership a reality for more people every day. We do so by helping our franchisees throughout the process, from application to store build-out, and with ongoing support when their store is open. Read on to find out more about the ways we’re there for franchisees of all stripes!

The Benefits of Regular Contact 

Our sub shop franchise opportunities are the perfect marriage of independent ownership and constructive corporate franchisor support. Each owner’s journey to our opportunity is unique, but each of them can count on a comprehensive level of support to help set them up for success. They’ll enjoy access to our team of qualified sub shop franchise professionals who provide regular feedback and guidance to best position them for growth. This support, combined with our time-tested business model, takes a lot of the guesswork out of running a restaurant and allows our franchisees to focus on other important aspects of doing business.

Identifying a Location 

One of the most important steps in building a business is finding the right location. The ideal Blimpie location provides the best opportunity to build consumer awareness, encourages consistent foot-traffic, and contributes to guest retention. Owners want their Blimpie restaurant to be the go-to sub shop destination in their community, and the right location can make that happen. The good news is, Blimpie will help new owners find that ideal spot. Over the years, our real estate team has assisted countless owners as they open sub shop franchises in locations that check all our brand criteria boxes. Visible signage, a dense population, parking availability — are all taken into account when helping our owners find the perfect Blimpie sub shop franchise location. 

Marketing, and Research & Development Helps Our Restaurants Remain Competitive 

Owning a sub shop franchise is an incredible opportunity, but the industry is competitive. That’s why continuous industry research is an essential aspect of our ongoing Blimpie sub shop franchise support. We’re always looking for new and effective ways to develop our market our locations¹. Blimpie franchisees can also look forward to the benefits of our marketing assistance to help them remain competitive. Our team is always working on new ways to get the word out about our brand, and regularly updating our menus with innovative new products to satisfy our customer’s changing taste buds. Blimpie has been in business since 1964, and our Marketing and Research & Development teams are experts at combining our established brand name with our up-to-the-minute industry knowledge to keep our franchisees one step ahead.

Would you like to get to know more about Blimpie, our training programs, or more about our sub shop franchise investment? Please feel free to contact us today!

External References

1 Mansoor, Hassan. “Why Is Marketing Important? 9 Reasons Why You Really Do Need It.” Business 2 Community. Accessed January 20, 2020. https://www.business2community.com/marketing/why-is-marketing-important-9-reasons-why-you-really-do-need-it-02186221.

 

Millennials — the generation between the ages of 25 and 40 — have the ear of marketers and media, and as the nation’s “new” largest working generation, they have a lot of influence over retail trends, including dining. The good news is that despite changing demographics, sub shops and sub shop franchises have been around for decades and there’s no reason to think they’re going away any time soon. Millennials are choosing quick service restaurants like Blimpie more often because they know our menus feature fresh food at a great price. That gives our franchisees a real competitive advantage!

Blimpie Fits in with Millennial Lifestyles

Millennials are credited with changing many of the societal norms they inherited from the baby boomers before them. For this generation, dining is an experience¹ not just a necessity. Millennials don’t just want dinner; they want a communal exploration of unique cuisines and tastes. It doesn’t have to be expensive but it does need to be interesting, flavorful, and fun — which certainly describes the Blimpie menu! Furthermore, as the first adult generation to grow up with the Internet, Millennials are inclined to do more research about food and experiences in general, and they’re more likely to seek feedback and comments about the meals they eat and the restaurants they visit.

Health and healthy foods are of primary interest to Millennials, especially as they outgrow their “when you’re young you can eat anything you want” phase of life. That means they will search out healthier menu options, like the ones at a Blimpie sub shop franchise, and let their friends know about it. Blimpie pioneered the practice of creating fresh food right in front of our customers’ eyes, a trend that is now ubiquitous throughout the restaurant industry. Today’s Millennials appreciate the kind of food transparency that has made Blimpie a favorite for decades, which benefits our franchisees, too.

Iconic Brand

Blimpie has been in business since 1964, so we pre-date the Millennials. Even their Baby Boomer parents love us because we were offering high-quality food with fresh ingredients in a take-out store format long before anyone knew what QSR was. We’re always developing new marketing programs and promotions to keep our brand fresh and relevant to every new audience, no matter what their age.

Today our traditional Blimpie franchises rely on the latest technology for every aspect of work schedules, record keeping, and inventory management.  The name and our brand promise are the same, but our franchisees enjoy a full suite of state-of-the-art systems and support. 

Sub shop Franchises Never Go Out of Style

The fact is great sandwiches never go out of style.  People of every age love the convenience of fresh, portable food that’s made to order. Millennials, who are used to the convenience of home delivery from Door Dash, Uber Eats and other services that bring food to their door, are especially likely to appreciate a great sub shop franchise in their own neighborhood.

Our simple, effective, standardized franchise business model also never goes out of style. We’ve been refining our methods and procedures for more than 55 years to help franchisees get up and running quickly, and keep operations running smoothly after the doors open.

Contact us today to learn more about our sub shop franchise opportunity and how it stands out from the competition!

External References

1. Mealey, Lorri. “10 Millennial Restaurant Dining Trends.” The Balance Small Business. The Balance Small Business, December 14, 2018. https://www.thebalancesmb.com/millennial-restaurant-dining-trends-2888291.