Millennials — the generation between the ages of 25 and 40 — have the ear of marketers and media, and as the nation’s “new” largest working generation, they have a lot of influence over retail trends, including dining. The good news is that despite changing demographics, sub shops and sub shop franchises have been around for decades and there’s no reason to think they’re going away any time soon. Millennials are choosing quick service restaurants like Blimpie more often because they know our menus feature fresh food at a great price. That gives our franchisees a real competitive advantage!
Blimpie Fits in with Millennial Lifestyles
Millennials are credited with changing many of the societal norms they inherited from the baby boomers before them. For this generation, dining is an experience¹ not just a necessity. Millennials don’t just want dinner; they want a communal exploration of unique cuisines and tastes. It doesn’t have to be expensive but it does need to be interesting, flavorful, and fun — which certainly describes the Blimpie menu! Furthermore, as the first adult generation to grow up with the Internet, Millennials are inclined to do more research about food and experiences in general, and they’re more likely to seek feedback and comments about the meals they eat and the restaurants they visit.
Health and healthy foods are of primary interest to Millennials, especially as they outgrow their “when you’re young you can eat anything you want” phase of life. That means they will search out healthier menu options, like the ones at a Blimpie sub shop franchise, and let their friends know about it. Blimpie pioneered the practice of creating fresh food right in front of our customers’ eyes, a trend that is now ubiquitous throughout the restaurant industry. Today’s Millennials appreciate the kind of food transparency that has made Blimpie a favorite for decades, which benefits our franchisees, too.
Blimpie has been in business since 1964, so we pre-date the Millennials. Even their Baby Boomer parents love us because we were offering high-quality food with fresh ingredients in a take-out store format long before anyone knew what QSR was. We’re always developing new marketing programs and promotions to keep our brand fresh and relevant to every new audience, no matter what their age.
Today our traditional Blimpie franchises rely on the latest technology for every aspect of work schedules, record keeping, and inventory management. The name and our brand promise are the same, but our franchisees enjoy a full suite of state-of-the-art systems and support.
Sub shop Franchises Never Go Out of Style
The fact is great sandwiches never go out of style. People of every age love the convenience of fresh, portable food that’s made to order. Millennials, who are used to the convenience of home delivery from Door Dash, Uber Eats and other services that bring food to their door, are especially likely to appreciate a great sub shop franchise in their own neighborhood.
Our simple, effective, standardized franchise business model also never goes out of style. We’ve been refining our methods and procedures for more than 55 years to help franchisees get up and running quickly, and keep operations running smoothly after the doors open.
Contact us today to learn more about our sub shop franchise opportunity and how it stands out from the competition!
- Mealey, Lorri. “10 Millennial Restaurant Dining Trends.” The Balance Small Business. The Balance Small Business, December 14, 2018. https://www.thebalancesmb.com/millennial-restaurant-dining-trends-2888291.